Is there a skate/streetwear brand in the world with a bigger cult following than Supreme? Probably not.
Supreme has based its brand identity around being the outfitters to youth counter-culture; working with groundbreaking designers to force its way to the front of the line in the industry and build a reputation grounded in the quality of its products. With its appeal reaching far beyond the initial focus on the skating world, over the brand’s 18 year history Supreme products have become must-own items (the iconic box logo tee especially is one of those items that every emerging adult should have in their apparel arsenal). The brand’s strategy of small drops and hard-to-get-your-hands-on capsules has given the brand an unparalleled air of exclusivity and hype and every time we get an announcement of a new drop coming, Supreme stans everywhere lose their heads trying to collect enough pennies to buy up the whole line. And the hype is not without merit either. Supreme’s signature 90’s flavour and its distinctive and adventurous style consistently results in a seasonal catalogue that could even make Sheldon from The Big Bang Theory look SHO.
Last week we got a first look at the New York born apparel heavyweight’s full Fall 2015 catalogue and decided that we’d help you get inspired on what to cop by picking out some of our favourite looks from the lookbook. You can take a look at the full Fall/Winter catalogue on the Supreme website and the first drop is expected online on August 27th (it landed in the Supreme London store on 22/8).