BRITS SPEND OVER £4.5 BILLION ON SPORT EVERY MONTH

Jan 25 2016 BY bespokemag
   Sports fans spend a collective £2 billion every month supporting their favourite sports and a further £2.5 billion is spent playing sport
·        Swimming, football and cycling are the most commonly practiced sports
·        A quarter (23 per cent) lose track of how much they spend when they practice their sport
·        The Santander Spendlytics app tells customers how much they spend on their debit and credit cards and where they spend it – new features added to app
·        Rory McIlroy’s dedication to his sport is revealed using Spendlytics analysis
 
Sports fans across the UK collectively spend an eye-watering £2 billion every month following their favourite sports teams and spend a further £2.5 billion playing sport.
 
The true extent of the nation’s love of sport has been revealed in a new study by Santander with the results revealing that swimming, football and cycling are our favourites to participate in, whereas football, rugby and tennis are the favourites to watch. On a monthly basis, most of our money is spent on club membership, equipment, clothing and travel to and from practice.
 
Golf appears in both the top five tables for most expensive sports to play and support. At £214 per month, it costs significantly more than football (£141 per month) and cycling (£88) to play.
 
Table one: amount* spent on practicing the nation’s top five sports (per month)
Item / Sport
Swimming
Football
Cycling
Tennis**
Golf
Accommodation if playing away from home
£3
£11
£9
£3
£18
Clothing
£10
£19
£15
£12
£22
Club membership
£19
£19
£7
£21
£47
Competition fees (including match fees)
£1
£12
£4
£4
£23
Equipment
£4
£19
£24
£13
£29
Training fees (including contributions to pitch / venue hire)
£7
£15
£5
£11
£13
Travel to and from competitions
£3
£13
£8
£3
£14
Travel to and from practice
£7
£18
£6
£8
£21
Other costs related to the sport
£8
£14
£10
£5
£26
Total
£62
£141
£88
£80
£214
Source: Santander 2015 *numbers are not exact due to rounding **tennis or other racquet sport
 
Basketball is the most expensive sport to follow (£225), followed by skiing (£153), swimming (£145) and horse racing (£134). On average, it costs fans £118 per month to follow golf.
 
Table two: top five most expensive sports to follow (per month)
Sport
Basketball
Skiing
Swimming
Horse Racing
Golf
Travel to and from matches / competitions
£27
£20
£23
£16
£16
Clothing e.g. team replica shirts, scarves, hats
£31
£20
£20
£13
£14
Other team merchandise
£28
£17
£19
£7
£11
Paid-for TV subscription (if primarily purchased for the sports viewing)
£39
£25
£21
£15
£21
Betting
£30
£18
£18
£46
£23
Food and drink when watching your sport away from home
£31
£22
£20
£18
£16
Accommodation if staying overnight away from home to watch your sport
£38
£31
£24
£19
£17
Total
£225
£153
£145
£134
£118
Source: Santander 2015
 
However, as the costs mount up, especially for dedicated fans and those who follow or play more than one sport, it is perhaps unsurprising that a quarter (23 percent) of those surveyed lose track of how much they spend. In fact, one in 10 golfers, tennis players and cyclists hide their expenditure from their partner.
 
Matt Hall, Director of Banking and Unsecured Credit at Santander commented: “Sport is fun to watch and keeps us healthy but as our research shows, it can also be expensive. With our Spendlytics app people don’t have to worry about losing track of their spending anymore, because ittells customers how much they spend on their debit and credit cards and where they spend it.
 
The research was commissioned to support the Santander Spendlytics app. The team behind theapp was recently given a unique insight into Rory McIlroy’s competition, training and travel regimes and uncovered some revealing numbers. In the past year of playing golf, training and travel, golf superstar Rory has walked nearly 2,040 km, 1,500 km of those on a golf course (932 miles), cycled 640 km (397 miles) and spent 350 hours in the air on flights around the world. The four-time Major champion has also hit 16,500 golf balls over the past year.