When reeling off names of London streetwear brands, if you know your stuff it won’t be long before the name Roundel leaves your mouth. Similarly, when it comes to listing Nike’s most hyped and iconic collabs with UK brands, you’d be hard pressed to find someone who doesn’t list the unmistakeably London Underground influenced 2013 Nike x Roundel AM1 and AM90 collab that dropped in celebration of 150 years of the Tube. It’s been a 3 year wait, but the pair have finally decided to join forces again to drop the another special pair: the NikeLab x Roundel Air Zoom ’16 GPX.
The second collab shifts it’s attention from the garish 1978 born jacquard pattern that adorned the seats of the District Line and instead pays homage to the 100th anniversary of the introduction of the Johnston font – which became ingrained in the corporate branding of the London Underground in 1916. The NikeLab x Roundel Air Zoom Spiridon takes the “unmistakably Twentieth Century” type-font and sublimates it in a repeat pattern over the entire upper with a translucent mesh covering the toe box and 3M detailing on the swoosh and the mudguard.
The collab will be available for purchase on Thursday 17th November from Hanon, NikeLab and other select retailers. If the 2013 collaboration is anything to go by, expect plenty of hype surrounding this drop.