Fun fact: some 9.6 million Brits wear jeans every day – that puts jeans ownership in at around 321 million pairs country-wide. And the majority of Brits (88%) think denim and high-quality fibres as cotton and cotton blends, are best suited to today’s fashion trends and styles; 89% choose jeans that are entirely made from cotton. But picks on shade and style aren’t so clear cut. Despite the changing trends over the years, denim – whether indigo in colour or acid wash – has ultimately remained a consistent go-to wardrobe staple. The guys over at Cotton USA have curated some visuals detailing the evolution of jeans as we’ve know them over the last few decades. Check it out below.